9 general skills or competencies (Job family competencies) for Top Sales and Marketing Executive
Skill definition-Comprising of a set of marketing activities that are aimed to reach target customers and influence their buying decisions.
Level 1 Behaviors
(General Familiarity)
Names commonly used tools and technologies in marketing functions.
See 4 More Skill Behaviors
Level 2 Behaviors
(Light Experience)
Tracks marketing efforts across our business by using industry-specific software.
See 4 More Skill Behaviors
Level 3 Behaviors
(Moderate Experience)
Utilizes advanced marketing tools to increase our social media engagements.
See 4 More Skill Behaviors
Level 4 Behaviors
(Extensive Experience)
Provides input on financial and resource aspects of the plan to improve customer retention.
See 4 More Skill Behaviors
Level 5 Behaviors
(Mastery)
Generates strategic action plans to market our products to the target audience effectively.
See 4 More Skill Behaviors
Skill definition-Developing, implementing and assessing marketing plans, objectives and tactics to achieve competitive advantage.
Level 1 Behaviors
(General Familiarity)
Lists the importance and benefits of implementing an effective marketing strategy.
See 4 More Skill Behaviors
Level 2 Behaviors
(Light Experience)
Supports the development and implementation of digital marketing strategy.
See 4 More Skill Behaviors
Level 3 Behaviors
(Moderate Experience)
Makes adjustments to marketing strategy to meet changing market and competitive conditions.
See 4 More Skill Behaviors
Level 4 Behaviors
(Extensive Experience)
Manages the marketing strategy programs to drive sales growth.
See 4 More Skill Behaviors
Level 5 Behaviors
(Mastery)
Forecasts market trends and develops strategies to meet customer demands.
See 4 More Skill Behaviors
16 soft skills or competencies (core competencies) for Top Sales and Marketing Executive
Skill definition-Insight into our organization's business, goals, and values. Ability to design and implement initiatives that facilitate successful outcomes.
Level 1 Behaviors
(General Familiarity)
Explains our key business strategies and priorities.
See 4 More Skill Behaviors
Level 2 Behaviors
(Light Experience)
Reports and communicates market and competitor status regularly to the management team.
See 4 More Skill Behaviors
Level 3 Behaviors
(Moderate Experience)
Implements effective marketing strategies that achieve improved business outcomes.
See 4 More Skill Behaviors
Level 4 Behaviors
(Extensive Experience)
Optimizes business processes based on deep insight into various business unit functions.
See 4 More Skill Behaviors
Level 5 Behaviors
(Mastery)
Evaluates industry and market trends to identify new business opportunities.
See 4 More Skill Behaviors
Skill definition-Knowledge of the full array of our organization's products and services including those that are created for internal customers; insight into the differentiating factors that distinguish them from those of competitors.
Level 1 Behaviors
(General Familiarity)
Discusses the primary markets for the P/S.
See 4 More Skill Behaviors
Level 2 Behaviors
(Light Experience)
Summarizes the features, specifications, or functions of any given P/S.
See 4 More Skill Behaviors
Level 3 Behaviors
(Moderate Experience)
Explores target customers to sell and deliver products and services.
See 4 More Skill Behaviors
Level 4 Behaviors
(Extensive Experience)
Instructs others to explain the key factors that differentiate the products from those of the competitors.
See 4 More Skill Behaviors
Level 5 Behaviors
(Mastery)
Initiates an evaluation of the past, evolution, and future plans of the product or service line.
See 4 More Skill Behaviors
Summary of Top Sales and Marketing Executive skills and competencies
There are 0 hard skills for Top Sales and Marketing Executive.
9 general skills for Top Sales and Marketing Executive, Marketing Function, Marketing Strategy, Business Development, etc.
16 soft skills for Top Sales and Marketing Executive, Business Acumen, Products And Services, Financial Acumen, etc.
While the list totals 25 distinct skills, it's important to note that not all are required to be mastered to the same degree. Some skills may only need a basic understanding, whereas others demand a higher level of expertise.
For instance, as a Top Sales and Marketing Executive, he or she needs to be skilled in Business Acumen, be skilled in Products And Services, and be skilled in Financial Acumen.